Here are our top five essential tips for creating engaging Facebook content for your business page. If you don’t have a Facebook business page yet have a look at our blog on setting one up here.
1. Post at the best time for your audience.
Everyone uses Facebook at different times of the day, whether that be as soon as they wake up, on their lunch break or in the evenings. It is best to post when your fans are online or your Facebook content may get lost. You can find out when your fans are online on Facebook Insights, you can even hover over the days of the week and get specific times for each day.
Then schedule your posts at these times.
2. Adjust the frequency of your posts.
There is endless research on how often you should post Facebook content, here is a blog which has collated some of that research for you, but if you don’t want to read it all then it suggests a minimum of three and a maximum of ten times a week.
What works for others may not work for you so its best to try a few things out, post every day for a week, monitor your engagement and then the next week only post 3 times and see if your engagement increases or decreases. Always aim for quality, not quantity.
3. Post visual content.
Visual content is 40X more likely to get shared on social media than other types of content. An eye-catching image will always get more engagement on Facebook than a block of text, use a picture to grab peoples attention and then write a little bit of text to go along with it.
4. Share industry news.
Sharing relevant news and hot topics will show your customers that you know what you are talking about, helping you establish an authority in your field. It’s also a great way to drum up engagement on your post, you can pose a question along with the news article e.g. ‘What are your thoughts on this?’ or ‘Do you agree with what X has discovered?’
If you can be on top of breaking news, starting conversations on social, Facebook will favour your content over others and it will reach more people.
5. Respond to all comments.
Replying to your audience will help them feel valued and build up their trust, they will then be more likely to engage with your future posts and ultimately become a customer. You should respond with the same tone of voice, making sure you are personable and approachable. Thank people for their positive comments, respond to questions and include the odd witty reply to make people laugh.
You should also always reply to negative comments, understand their complaint, apologise for their experience without admitting there is a flaw in your product or service and go out of your way to help solve their problem. Depending on the nature of the complaint it is also useful to acknowledge it in the comments and ask the customer to send you a direct message.
We help people like you manage their social media accounts, from setting up a business page to full account management. Get in touch today to see how we can help.